JCPenney 2010 Annual Report Download - page 21

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21
E. SHARE. GIVE.
A COMPANY FOUNDED ON THE GOLDEN RULE,
jcpenney HAS MADE GIVING BACK A WAY OF LIFE
USING OUR RESOURCES RESPONSIBLY
The U.S. Environmental Protection Agency awarded jcpenney with a 2010 ENERGY STAR Sustained Excellence Award in recognition of our
continued leadership in protecting environmental resources through energy efciency. This is our fourth distinction by the EPA since receiving
the ENERGY STAR Partner of the Year Award in 2007. We are credited with being the rst national retailer to receive an ENERGY STAR award
for our comprehensive, hands-on approach to energy conservation. In 2010, we announced a Company-wide goal to reduce facility energy
usage 20% by 2015.
GROWING FIRST® ROBOTICS TEAMS
As the leading corporate advocate for positive afterschool programs, jcpenney increased its support of FIRST (For Inspiration and
Recognition of Science and Technology) by sponsoring 500 high school teams nationwide as they competed in robotics competitions
this season. FIRST combines the excitement of March Madness-style competition with the educational lessons derived from science and
math. As a FIRST Strategic Partner, we have pledged to bring the opportunities of FIRST to every jcpenney community.