JCPenney 2010 Annual Report Download - page 20

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20
SHARING THE HOLIDAY SPIRIT
Our customers want to make a difference during the
holidays. Through our online Angel Giving Tree program,
we made it easier than ever to help children and seniors
in need. As the exclusive online destination for adopting
Salvation Army Angels, jcp.com/angel allowed supporters
to adopt an Angel by location, age range and gender—
anywhere in the United States. As a result of increased
promotions using television ads and incorporating social
networking through a customized Facebook application,
nearly 70,000 Angels were adopted nationwide in 2010.
CARE. S
fact:
In 2010, jcpenney achieved a signicant
milestone in our history of community
involvement by facilitating more than $100
million over the last 10 years in support of
afterschool programs across 1,100
jcpenney communities.
our community. our environment. our responsibility.