JCPenney 2010 Annual Report Download - page 16

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Please find page 16 of the 2010 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The most important thing in towels to me
is that they are plush and soft but also
hold up. It seems like it’s hard to nd both
unless you want to spend $100.
- JCPinsider, slightlyamused2
“
”
jcpenney IS REWARDING LOYAL SHOPPERS
AND GETTING THE INSIDE TRACK ON WHAT
OUR CUSTOMERS THINK
JCPinsiders ASKED. WE DELIVERED.
Designed with our customers’ specic requests in mind, our Pure Perfection™
towel by JCP home™ has new features and upgrades. The improved
towel delivers on our customers’ needs in four important ways:
1. The dye has been specially designed to hold color longer.
2. The yarns have been engineered to be soft and absorbent.
3. There is a special nish on the towels to prevent pilling.
4. Even with these upgrades, we maintained the towel’s compelling price.
jcpenney has an exclusive online community—chosen from our JCP Rewards
members—of more than 5,000 trusted advisors that we call on for insights on
everything from clothing designs to determining which marketing tagline
resonates best. Since we launched the program in 2009, more than 500 projects
from across the organization have been enhanced based on our insiders’ feedback.
16
BRAND NEW
CONNECT. COMMUNICATE. CONTRIBUTE.