JCPenney 2010 Annual Report Download - page 15

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EXPANDING IN-STORE DIGITAL EXPERIENCES
In conjunction with the launch of Modern Bride, we have begun to
roll out iPad devices to 50 ne jewelry departments. This experience
allows us to showcase our full offering of bridal ne jewelry, highlighting
a variety of styles, cuts, sizes and metal options.
ndmore smart xtures rolled out to over 120 select
stores across the country. The 42-inch touchscreen
xture provides a unique, interactive digital experience,
offering store customers and associates access to
the expanded assortments and product information
available on jcp.com. Offering an in-store digital
experience that drives additional sales is a true
differentiator, and continues to build on our leadership
in the digital space as we integrate our online and
in-store shopping experiences.
15
jcpenney POWERS UP MOBILE
This year, we launched new mobile initiatives including a mobile
commerce site, location based check-in offers and enhancements
to our mobile apps, as well as exciting mobile experiences via the
Apple® iAd platform. Building on our successful mobile coupon
program, these new initiatives are bringing our style, quality and
compelling prices directly to our customers’ ngertips.
UP, jcpenneyWE’RE CONNECTING WITH
OUR CUSTOMERS IN NEW,
INNOVATIVE WAYS
fact:
The rate of adoption of the mobile
Internet is 8 times greater than PC-based
Internet adoption 10 years ago.