JCPenney 2010 Annual Report Download - page 13

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13
OUR POWERFUL PRIVATE BRANDS HAVE
CREATED AN ENDURING CONNECTION
WITH OUR CUSTOMERS
D NEW DAY
Geoffrey Henning, our divisional vice president of design, leads
the modern women’s apparel, accessories, shoes & handbags
teams. He is one of 220 highly experienced in-house designers
who create the high-quality, fashion-forward looks that make
jcpenney a style destination. Developed, designed and sourced
in-house, jcpenney private brands generate approximately 50%
of our annual revenue. They build on our industry-leading product
development and merchandise ow initiatives, giving us a unique
competitive advantage.