Hyundai 2015 Annual Report Download - page 34

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MAJOR AUTO SHOWS IN 2015 MOTOR SHOWS IN 2016 (1ST HALF)
Unveiled Sonata PHEV, the first PHEV developed in
South Korea, and the HCD-15 Santa Cruz, a pickup style
concept model
World premiere of the all-new Tucson built as a strategic
SUV for the growing global SUV market
All-new Tucson Concept model, exclusively adapted for
China made its debut
Brand identity of high-performance ‘
N
’, Next Generation
Hyundai i20 WRC and world premiere of ‘
N
2025 Vision
Gran Turismo’
Unveiled flagship sedan of new global luxury brand
Genesis G90 in North America
Unveiled three models (Electric, HEV, PHEV) of Hyundai
Motor’s first dedicated eco-friendly model, IONIQ
and announced Project IONIQ which aims to incubate
innovation for future mobility
World premiere of New York Concept, a four door
Genesis branded sports sedan concept car.
Debut of three models (Electric, HEV, PHEV) of IONIQ
Detroit
Motor Show
Geneva
Motor Show
Shanghai
Motor Show
Frankfurt
Motor Show
Detroit
Motor Show
Geneva
Motor Show
New York
Auto Show
HYUNDAI MOTOR IS SPONSORING
MAJOR SPORTING EVENTS TO REACH OUT TO MORE PEOPLE.
CUSTOMER VALUE : GLOBAL MARKETING
GLOBAL SPORTING EVENT SPONSORSHIP
Hyundai Motor began its association with FIFA and UEFA (Union of European
Football Association) in 1999 and has supported all FIFA competitions including the
2002, 2006, 2010 and 2014 World Cups in Korea-Japan, Germany, South Africa and
Brazil respectively. Hyundai Motor has also supported other FIFA events such as the
Euro FIFA Confederation Cups, Womens World Cups and U-20 World Cups.
As an official sponsor, Hyundai Motor has also supported the UEFA Champions
Leagues held in 2000, 2004, 2008 and 2012 in Belgium-Netherland, Portugal, Austria-
Switzerland and Poland-Ukraine respectively.
In 2016, Hyundai Motor provided official vehicles for UEFA Euro 2016 and conducted
a series of marketing activities, in major European cities, including the Hyundai Fan
Park, various test drive events, Digital Fan Park and Vehicle Escort programs to help
fans enjoy the games and get to know Hyundai Motor at the same time.
SUPPORTING DIVERSE SPORT EVENTS TO REACH OUT TO A WIDER AUDIENCE
Hyundai Motor’s sports sponsorship has in recent years expanded into archery, golf
and American football. For example, Hyundai Motor has been the title sponsor of the
PGA opening tournament since 2011, the ‘Hyundai Tournament of Champions’.
High-end and green cars were displayed at tournament sites as part of the
marketing efforts. In June 2015, Hyundai Motor became an official sponsor of the
National Football League (NFL), allowing Hyundai Motor to conduct a variety of
marketing activities including digital marketing with NFL logos and vehicle promotion
events. During the 2015-2016 Super Bowl, Genesis commercial topped the Super
Bowl spot in the USA Today poll.
Hyundai Motor also signed a three-year sponsorship deal to support the World
Archery as a title sponsor of the Archery World Cup. Hyundai Motor will continue to
reach out to more people as it support different sports.
HYUNDAI MOTOR COMPANY Annual Report 2015
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