Hyundai 2015 Annual Report Download - page 31

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MAINTAINING A MARKET PRESENCE IN
AN EVER UNCERTAIN MARKET
In 2015, Hyundai Motor recorded
4.96 million units in sales, maintaining
its market presence despite many
challenges. This is a significant
achievement considering the slowing
growth in demand in the Chinese market
and declining demand in other emerging
market. In the U.S. market, Hyundai
Motor hit a new milestone of 10 million
units in accumulated sales. Hyundai
Motor’s market presence in Europe has
also increased thanks to a record sales
increase in Germany.
EVER-INCREASING BRAND VALUE
Hyundai Motor’s brand value has
continued to increase in 2015.
Hyundai Motor’s brand value reached
the global top 39 at 11.3 billion USD
according to Interbrand’s Best Global
Brands 2015. Hyundai Motor’s brand
value went up a ranking from 40th in
2014. It was the first time that Hyundai
Motor made it into the top 30-39th
tier. Hyundai Motor’s brand value has
recorded a sustained increased for 11
consecutive years since it first made it
into the top 100 in 2005. Although the
ranking did not change significantly,
brand value has increased by 8.5% from
10.4 billion USD in 2014 to 11.3 billion
USD in 2015.
PRODUCT QUALITY PROVEN IN THE
GLOBAL MARKET
In addition to achieving great sales
and an increase in brand value,
Hyundai Motor has made significant
achievements in important areas such
as quality, R&D and safety, bolstering
its strength as a leading automaker.
For example, Hyundai Motor ranked as
one of the best brands in JD Power’s
Initial Quality Study in the U.S., China,
and India. Hyundai Motor’s fuel cell
powertrain for the ix35 Fuel Cell
(Tucson Fuel Cell) made it into the
2015 Wards 10 Best Engines in 2014.
The 2015 Sonata PHEV was on Wards
prestigious 10 Best Engines list as well.
The Genesis sedan was awarded the
Top Safety Pick+ by the Insurance
Institute for Highway Safety.
LEADING A NEW TREND IN THE
AUTOMOBILE MARKET
Building on its competitiveness, Hyundai
Motor is aiming to surpass 5 million
units in sales in 2016. Maintaining high
product quality will play a key role in
achieving this year’s ambitious goal.
We will also be working to establish our
new luxury brand, Genesis, as a brand
of choice, by providing superior quality
products and services. Our lineup for
green vehicles will significantly increase
starting with IONIQ, the first dedicated
green model, which will enable Hyundai
Motor to meet emission and fuel
efficiency regulations. Hyundai Motor
is committed to creating the industry
leading clean energy cars.
Hyundai Motor is also committed to
leading smart car technologies by
increasing its investment in developing
autonomous driving, smart safety and
connectivity technologies. As always,
the systems for our smart cars will be
built to ensure outstanding quality and
features way ahead of the competition.
Efforts will also be made to reduce
costs in order to deliver the best
possible customer satisfaction.
Global Sales
Global Sales
Top Five Models
(2015)
2016
(target)
Elantra
2015
Accent
(Verna)
2014
Tucson
2013
Sonata
2012
Santa Fe
WE ARE BUILDING OUR GLOBAL
REPUTATION FOR HIGH QUALITY PRODUCTS
AND OUTSTANDING BRAND VALUE.
GLOBAL PRESENCE
5,030
812
4,965
670
4,964
581
4,733
450
323
4,410
Unit: thousand units
Sales by
Plants
(2015)
South
Korea
Russia
China
Turkey
India
Brazil
U.S.
Czech
Republic
1,869
230
1,063
227
643
174
380
342
Unit: thousand units
Unit: thousand units
HYUNDAI MOTOR COMPANY Annual Report 2015
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