Hyundai 2015 Annual Report Download - page 10
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CREATING A
NEW LIFESTYLE
MODERN PREMIUM CREATES NEW VALUES AND EXPERIENCES FOR CUSTOMERS.
Modern Premium experience is delivered through interactions
between Hyundai Motor and our customers.
Some elements of Modern Premium are; Hyundai Motor’s unique design language
‘Fluidic Sculpture’, ‘Dealer Shops’ that communicate with customers through various
contents, a brand experience space ‘Hyundai Motorstudio’, ‘Home to Home Service’ at
your doorsteps, ‘Before Service’ on the move to meet your needs in advance, the world’s
first user manual applying augmented reality ‘Hyundai Virtual Guide’, ‘Brilliant Memories’
which is a special artwork exhibition showcasing your memories in the form of a car, and
various art projects encompassing art, photography, music and fashion.
There are many more ways that Hyundai Motor is creating new lifestyles
through delivering values beyond our customer’s expectations.
Since Hyundai Motor announced Modern Premium as its new brand identity,
its brand value has sharply increased, thanks to the variety of promotion efforts.
VALUE OF
MODERN PREMIUM