Hyundai 2015 Annual Report Download - page 22

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Global transport outlook to 2050 - International Energy Agency (unit: units)
Plug-in Hybrid
60 million
33%
Electric Vehicle
47 million
26%
Fuel Cell Electric Hybrid
34 million
19%
Hybrid
14 million
Gasoline ICE 14 million
Natural Gas 11 million
Diesel 1 million
8%14%
THERE HAS BEEN A CLEAR
PARADIGM SHIFT
TOWARDS GREEN AUTOMOBILES.
BEYOND THE DREAM
Hyundai Motor is making the transition
towards a new automobile market with
its ‘Blue Drive’ strategies. ‘Blue Drive’ is
the name of Hyundai Motor’s low carbon
green technology strategy, designed to
reduce CO2 emissions. It is also a brand
name for vehicles equipped with fuel-saving
technologies.
Implementation of the ‘Blue Drive’ strategy
began with Hyundai Motor’s development
of the Sonata EV in 1991 and was quickly
followed by the hybrid concept car in 1995.
In 1998, the Hyundai Motor R&D team
successfully developed its first hydrogen
Fuel Cell Electric Vehicle (FCEV), laying the
foundations for a diverse range of products.
In 2013, Hyundai Motor became the first
automobile manufacturer to mass produce
a hydrogen FCEV. We also became the
first company to produce a Plug-in Hybrid
Electric Vehicle (PHEV), the Sonata PHEV,
which was unveiled at the Detroit Motor
Show in January 2015. In 2016, Hyundai
Motor launched its first dedicated green car
IONIQ, further strengthening its presence
in the global green car market. Hyundai
Motor’s fuel cell powertrain for the ix35
Fuel Cell (Tucson Fuel Cell) was one of
the 2015 Wards 10 Best Engines, which
was the first time that a fuel cell-based
powertrain made it on to the list. In 2015,
the Sonata PHEV was one of 2016 Wards 10
Best Engines, giving Hyundai Motor special
recognition for two consecutive years.
Blue Drive
MAKING THE WORLD
GREENER
HYUNDAI MOTOR COMPANY Annual Report 2015
42 43