Hyundai 2015 Annual Report Download - page 14

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HYUNDAI MOTORSTUDIO,
A PLACE WHERE THE AUTOMOBILE
REACHES OUT TO CUSTOMERS IN A
UNIQUE WAY.
BEYOND CARS
HYUNDAI
MOTORSTUDIO
A CULTURAL SPACE GOING BEYOND
AUTOMOBILES
Hyundai Motorstudio is a brand experience center in Seoul established by
Hyundai Motor in 2014. Going beyond just an exhibition center for boosting sales,
the studio was built to interact with customers through artworks that embody
Hyundai Motor’s brand direction, contents unique to Hyundai Motor, a library
specializing in automobile books and new services for our customers.
The studio is staffed by automobile culture experts designated as ‘Gurus’ and highly
trained staff who serve as guides for studio tours and provide programs for guests.
The studio has space for exhibitions from a wide variety of artists including painters,
movie directors, cartoonists and musicians. Talk shows dubbed as ‘Human Library’
also take place providing customers with the opportunity to learn from well-known
figures in various disciplines. Thanks to the great programs and the extensive
promotional efforts, the first Hyundai Motorstudio has attracted 260,000 visitors in
the first two years. More recently, a new Hyundai Motorstudio Digital opened in the
Coex Mall in Samsungdong, Seoul. The new studio allows visitors to have a virtual
experience of the latest Hyundai Motor’s vehicles, using advanced digital devices.
In 2015, Hyundai Motor opened its second Hyundai Motorstudio, with floor space
totaling 880 m² in Moscow, Russia. Hyundai Motorstudio Goyang, which will be the
largest automobile experience center in South Korea, will open in 2017 and provide
visitors with a new way to enjoy automobiles.
Hyundai Motorstudio
Hyundai Motorstudio
Digital
Hyundai Motorstudio Goyang
HYUNDAI MOTOR COMPANY Annual Report 2015
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