Hyundai 2015 Annual Report Download - page 24

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HUMAN-FOCUSED INNOVATION
To provide a valuable brand experience, Genesis focuses on three
fields of technological innovation: intelligent safety, intuitive comfort,
and connectivity. Genesis strives to optimize user-friendly, advanced
technology to offer a more seamless experience.
ATHLETIC ELEGANCE IN DESIGN
From a design perspective, Genesis harmonizes beauty and dynamism,
combining the elegance of movement with energy. Each model will display
confidence and originality; highly desirable products that present new
charm through innovative styling and proportions.
REFINED PERFORMANCE
All Genesis vehicles will be engineered to provide excellent ride
comfort while retaining confident sportiness. This refined and balanced
performance provides a luxurious and enjoyable driving experience that
heightens the sense of unity between the driver and the vehicle.
STRESS-FREE CUSTOMER EXPERIENCE
Continuing the customer-orientated approach that flows through every
Genesis model, the sales and service experience will be focused on
demonstrating respect for our customers’ time and intelligence. We will
endeavor to eliminate extra nuisances and streamline processes whenever
and wherever possible.
Genesis Brand
GLOBAL LUXURY BRAND: GENESIS REALIZING HUMAN-CENTERED LUXURY
Genesis, the luxury automotive brand, strives to create
the finest automobiles and related products/services for
connoisseurs around the globe.
We want to make a positive difference to our customers’ lives
by exploring new avenues and constantly pushing forward the
boundaries in an infinite, yet mindful way, which shall lead us to
creating truly aspirational products.
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