Holiday Inn 2009 Annual Report Download - page 30

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28 IHG Annual Report and Financial Statements 2009
Business review continued
Performance and targets
The following table outlines IHG’s overall CR priorities, developments and achievements during the year and priorities for 2010.
The main headings, Innovation, Collaboration, Environment and Community reflect the current focus of our CR strategy.
CR priorities 2009 developments and achievements 2010 priorities
Innovation • Improved internal and external CR communications through
our CR communications plan, the Innovation Hotel and online
CR report;
• continued to update our CR strategy and integrated it fully
into our Great Hotels Guests Love objectives;
• established our CR Committee to review and update all
policies on an ongoing basis; and
• signed the United Nations (UN) Global Compact and joined
forces on a conservation project with Oxford University to help
inform future hotel design and operation.
• Seek to develop commercial applications for
our CR innovations where appropriate in our
hotels; and
• make our Innovation Hotel more interactive.
Collaboration • Our InterContinental brand partnered with the National
Geographic Centre for Sustainable Destinations to develop
a responsible tourism strategy;
• became a member of the UN Global Compact and are
committed to aligning our operations, culture and strategies
with 10 universally accepted principles in the areas of human
rights, labour, environment and anti-corruption;
• refreshed our Green Aware Training to align with Green
Engage and renamed it ‘Green Engage – the fundamentals’.
Also trialled this as a web-based event; and
• refined our approach to community support by adding several
new question categories to our general managers’
community involvement survey, and integrating it with Green
Engage to make it easier for our hotels to use. We continue
to analyse this data.
• Agree strategies to integrate CR into the
brand planning process for all main brands;
• refine our stakeholder engagement process;
• improve the way our employees engage with
CR; and
• continue to update Green Engage with new
learning in 2010, focusing on making it
easier to use at the hotel level.
Environment • Loaded historic data into Green Engage to enable our hotels to
track their current performance against previous performance;
• Green Engage rolled out to all our managed and owned
hotels, and opened up to any other hotels wishing to
participate. Over 900 hotels now registered to use the system;
• using Green Engage to measure our CR objective of making
a night’s stay with IHG more carbon efficient; and
• decided against building a Green Hotel Room prototype at
our UK head office. Our online Innovation Hotel is sufficiently
helpful and, on reflection, we believe it would be more
beneficial to consider how to make an entire hotel greener
rather than focus on one room. We will build this into our
approach next year.
• Continue to roll out Green Engage to 100%
of our managed and owned hotels and
expand to franchised hotels in all three
regions;
• ensure that Green Engage is used accurately
and regularly by participating hotels;
• develop a carbon strategy; and
• continue to build on our corporate office
sustainability innovations using the
Innovation Hotel and Green Engage.
Community • The IHG Academy was the cornerstone of our efforts to
develop a more globally integrated approach to local
economic development initiatives across all our operating
regions;
• used the results of our general managers’ community
involvement survey to refine our community strategy; and
• continued to participate in an ongoing five-year study on
hotel energy efficiency with the US Department of Energy.
• Use government regulation and legislation
worldwide to inform our community strategy;
• focus on further implementation and
expansion of the IHG Academy;
• refine our current community policy based
on a review of our existing approach to
community support;
• conduct a regular review of our community
partnerships; and
• work with the London Organising
Committee of the Olympic and Paralympic
Games to support the sustainability goals
of London 2012.
For more information please visit our corporate responsibility website at www.ihgplc.com/responsibility and the Innovation Hotel
at www.ihgplc.com/innovation