Family Dollar 2003 Annual Report Download - page 10

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Please find page 10 of the 2003 Family Dollar annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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6
Our low to middle income value-conscious customers know that Family Dollar provides products at everyday low prices with
the convenience of relatively small stores located in their neighborhoods. The value equation at Family Dollar, however, is
more than just low prices and convenience. To meet our customers’ needs, the merchandise must meet the quality standards
found in full price retailers.
While keeping prices affordable for our budget-savvy shoppers, in recent years we have focused on raising the quality of our
apparel assortments. The best evidence that these efforts have been recognized by our customers is that last year we realized
increases in softline sales in existing stores for the first time in four years. In recent months our home departments have
seen the introduction of higher quality, coordinated assortments in home furnishings, giftware, housewares and domestics,
such as bedding, window treatments, pillows and towels. As with our apparel results, initial customer response to these
changes is promising.
Merchandise
Family Dollar
We’ve Still Got a
Long Way to Grow