Estee Lauder 2015 Annual Report Download - page 54

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51
Left: M·A·C collaboration with Brazilian personality Julia Petit.
The New Gold Fragrance Collection by Michael Kors ad visual. Michael Kors fragrances resonate strongly with consumers
in the Middle East, who are attracted to their luxurious gold accents and sophisticated olfactive offerings.
In the heart of the Amazon rainforests’ tier three city of
Manaus, M·A·C’s freestanding store surpassed sales
expectations by over three times within two months of
opening. M·A·C also partnered with the hugely influential
Brazilian personality, TV presenter and model Julia Petit, to
create an exclusive collection of colors that would suit all
Brazilians. In China, M·A·C collaborated with social media
sensation and designer Bao Bao Wan to introduce a color
collection inspired by her womanly and brazen aesthetic.
Over half of the lipsticks in the collection sold out in three
days in China. These locally relevant collaborations drove
brand loyalty and sales in emerging markets.