Estee Lauder 2015 Annual Report Download - page 36
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33
Left: Tom Ford Lips & Boys ad visual.
Smashbox
Bing
With this innovative campaign,
the beauty and art world collide.
The packaging for the limited-edition
lipstick shade, Bing, was dressed
up with artist Donald Robertson’s
one-of-a-kind illustrations.
M·A·C
Ruby Woo
Globally, Ruby Woo is the number
one selling lipstick shade across
prestige makeup. In fact, M·A·C sells
one lipstick every second.
Tom Ford
Lips & Boys
The lip category at Tom Ford grew
nearly 50 percent during fiscal
2015, leveraging disruptive digital
campaigns like Lips & Boys.
Estée Lauder
Pure Color
Envy
With provocative shade names
such as Rebellious Rose, Envious,
Eccentric and Powerful, and an iconic,
luxurious case, Pure Color Envy
has become an aspirational lipstick
coveted by women globally.