Estee Lauder 2015 Annual Report Download - page 31
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Please find page 31 of the 2015 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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28
We strive to enhance consumers’ shopping
experiences by providing content and information
across a wide variety of touch points, allowing
for a seamless experience across channels. At
M·A·C, artists teach in-store classes and upload the
shoppable videos to YouTube to encourage spending
across multiple points of sale. #TheEstéeEdit, the
online initiative from Estée Lauder, represents brand
storytelling at its best, providing consumers an
aspirational mix of high-quality, lifestyle content that
is engaging and shoppable. This year, we continued
to increase our number of freestanding stores,
which offer consumers High-Touch, customizable
and educational prestige experiences and services.
Surf Infusion campaign featuring hair by Bumble and bumble’s Global Artistic Director, Laurent Philippon.
Aveda Experience Center in Istanbul, Turkey.