Estee Lauder 2015 Annual Report Download - page 21
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RODIN
OLIO
LUSSO
Established: 2007, Acquired: October 2 014
Raised on the principle that “there is beauty
in simplicity,” Linda Rodin, former model,
renowned stylist, fashion icon and inspiration
to women of all ages, longed for a dream
elixir reecting the easygoing Italian beauty
that inspired her own style. She began
experimenting in her New York City apartment
by mixing essential oils, and RODIN olio lusso—
which translates to “luxury oil”—was born.
RODIN olio lusso has a unique positioning in
the high-growth subcategory of skin care oils
and a devoted cult following of fashion and
beauty connoisseurs and Ageless consumers
around the world.
Created by combining 11 essential oils,
Linda Rodin’s Luxury Face Oil is
the result of her two-year quest to
create a product that caresses
the skin in noticeable luxury.
Founder: Linda Rodin