Estee Lauder 2015 Annual Report Download - page 28
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25
of Millennials sharing
their brand
preferences online
86%
$3.4
trillion
U.S. Millennials’ purchasing
power by 2018
For the brand’s launch of its quarter-life skin care product, Original Skin Renewal Serum, Origins debuted the #QuarterLifeCrisis
app around the globe, encouraging consumers to personalize “seles” and share them on social channels.
75%
of U.S. workforce
accounted for by
Millennials by 2020