Estee Lauder 2015 Annual Report Download - page 41

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38
Contouring
Smashbox’s Step-By-Step Contour Kit is the brand’s bestselling SKU at Sephora, and Smashbox is one of the top three contour
brands at Sephora. One of the most exciting developments at Estée Lauder is a transformative contouring collection of skin care
and palettes that creates visible definition for a beautiful, more contoured looking face. The New Dimension collection includes
Shape + Fill Expert Serum, Expert Liquid Tape, Shape + Sculpt Face Kit and Shape + Sculpt Eye Kit.
Smashbox Step-By-Step Contour Kit and Stick Trio. Right: Estée Lauder’s New Dimension
transformative contouring collection.