Estee Lauder 2015 Annual Report Download - page 25

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are expected to shape prestige beauty for the next 10 years, two of which
trends are the rise and influence of the Millennial consumer (individuals between
the ages of 15 and 35) and the Ageless consumer (individuals over the age of 50).
We are responding to these opportunities, while continuing to recognize and
serve beautiful, diverse consumers of all ages around the world.
DEMOGRAPHIC AGILITY:
CAPTURING MILLENNIALS AND AGELESS CONSUMERS
DYNAMIC
CONSUMER TRENDS
Right: Darphin Exquisâge Beauty Revealing Collection image.
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