Estee Lauder 2015 Annual Report Download - page 27

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24
DRIVEN BY DESIRE
NEW
PURE COLOR
ENVY
LIQUID LIP POTION
Fluid lipcolor with lipstick’s potent effect.
Oil Elixir
Infused
Kendall’s shade: Lethal Red esteelauder.com © 2015 Estée Lauder Inc.
KENDALL JENNER
We are responding to Millennials’ expectations of seamless,
24/7 shopping experiences and digital communications that
entertain as well as inform. M·A·C’s first-ever youth concept
store in Orlando, Florida became one of the brand’s top
five brick and mortar stores globally, featuring a product
play table and youthful design that bring to life the brand
architecture through an iconic supersized logo. Estée Lauder
signed Millennial social media sensation Kendall Jenner
to bring a new generation of women to Estée Lauder; and
Estée Lauder model Kendall Jenner has a social media audience of over 50 million followers.
Origins filled a white space in prestige beauty for Millennials
with the launch of Original Skin Renewal Serum with Willowherb.
At the same time, we remain focused on continually delighting
Ageless consumers who represent vast spending power, and,
in fact, are estimated to control 70 percent of disposable income
in the U.S. by 2017. Campaigns like Darphin’s Exquisâge Beauty
Revealing Collection celebrates women who feel they’ve
reached their best age yet—whatever that number may be.