Estee Lauder 2015 Annual Report Download - page 47
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44
DEDICATION TO OUR HERITAGE MARKETS
THE U.S.
AND U.K.
MARKETS
represent approximately 45 percent of our worldwide sales. We maintain
our leadership positions by finding “emerging markets” within our heritage
markets, targeting growing trends in specific regions and tailoring our
assortments to local demographics. In the U.K., sales in fiscal 2015 grew faster
than overall U.K. prestige beauty, as we opened new freestanding stores at
major transportation hubs and in tier two and tier three cities. In the U.S., we
continued to focus our resources on the areas that are the fastest-growing.
Specialty-multi, freestanding stores, e-commerce and select high-end
department stores continue to perform well in the U.S.
Right: Jo Malone London Girl Poppy Delevingne.