Estee Lauder 2007 Annual Report Download - page 8

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PorTFoLiO
of BRaNds
07
SEAN JOHN FRAGRANCES
Exclusive global license agreement signed in 2005. Sold more than 25 countries and territories. Unforgivable
is a premium luxury fragrance that catapulted to immediate success in the United States and around the world.
Along with its bath and body collection, Unforgivable reflects the impeccable taste, sophistication, style and
belief that “life without passion is Unforgivable” epitomized by multi-media mogul Sean “Diddy” Combs.
Select products: Unforgivable, Unforgivable Multi-Platinum, ancillary products including Shower Gel, Deodorant
Stick, After Shave and After Shave Balm.
MISSONI PROFUMI
Exclusive global licensing agreement with Missoni signed in 2005. Sold in North America, Australia, Italy, the
United Kingdom, Russia, Greece and South Africa. Missoni, the Milan-based fashion house, is celebrated for
its vibrant knitwear and engaging graphic designs. After more than 50 years in the fashion business, the Italian
knitwear company launched Missoni, an Italian fragrance for women, in Spring 2006, followed by its second
fragrance, Missoni acqua in Summer 2007. Select products: Missoni Eau de Parfum, Eau de Toilette, Parfum,
Body Lotion and Shower Gel, Face Highlighter Compact and Missoni acqua Eau de Toilette and Body Lotion.
DAISY FUENTES
Introduced in 2006. Sold in the United States. Daisy Fuentes launched with Dianoche Eau de Parfum, her
first fragrance. Dianoche offers a fragrance package with two different fragrances in one bottle. A warm and
alluring daytime fragrance is complemented by a sexy and mysterious fragrance for night. Dianoche was
followed by Daisy’s second fragrance, So Luxurious, launched in July 2007. Daisy Fuentes is available at Kohl’s
Department Stores nationwide and online at kohls.com. Other select products: Dianoche Body Shimmer
All-Over Moisturizing Lotion and Dianoche Firming Body Cream.
TOM FORD BEAUTY
Exclusive global license agreement signed in 2005. Sold in 16 countries and select travel retail locations.
In November 2006, Tom Ford introduced Tom Ford Black Orchid, his first women’s fragrance and the first
entry in the Tom Ford Beauty collection. Tom Ford Black Orchid evokes the timeless luxury and worldly
glamour reminiscent of classic fragrances from the most elegant fragrance houses. Following the launch of
his first scent, Tom Ford also introduced Private Blend, an exclusive line of 12 unisex fragrances, as well as an
ancillary collection to complement the Black Orchid scent. Select products: Tom Ford Black Orchid Eau de
Parfum, Tom Ford Black Orchid Perfume, Private Blend Collection, Tom Ford Black Orchid Ancillary Collection
including Luminous Hair Perfume, Hydrating Emulsion, Cleansing Oil and Finishing Oil.
MUSTANG
Exclusive license agreement signed in 2006. Sold in the United States and Canada. The Mustang fragrance
exemplifies the allure of the Mustang man: bold, daring and legendary. Mustang infuses a blend of warm
ingredients, including amber, cedar wood and patchouli, into a dynamic signature scent. Select products:
Mustang Cologne Spray and After-Shave.
COACH
Introduced in 2007, the first fragrance from Coach embodies the many personalities of the Coach woman,
timeless, chic and sophisticated. The Coach fragrance is available exclusively at Coach-based boutiques
nationwide. Select products: 1.7 oz Perfume Spray, Purse Spray and Solid Perfume.