Estee Lauder 2007 Annual Report Download - page 30

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hAir caRe
at trade events and breakthrough educational programs forge lasting connections with salon professionals.
The brand connects with owners, managers and stylists online via its Network Educator Certification website
and goes live to hairdressers at Bb. University programs at its New York City flagship and in London. Solid
growth in the United Kingdom is setting the stage for expansion in Europe.
For the first time, hair color classes led by award-winning colorist Victoria Hunter have introduced Bumble and
bumble to hair colorists, whose high-ticket services boost salon income. Also new is “Bumble on Tour,” multi-city
road shows for salon customers with lead educators and star stylists such as Jimmy Paul and Laurent Phillipon.
Looking beyond the salon channel, our online sites for Aveda, Bumble and bumble, Clinique and Origins
continue to attract visitors. The staff at our Aveda and Origins retail stores give detailed recommen dations on
cleansing, conditioning, styling and treatment to consumers. Among Origins’ latest offerings are Ain’t Misbehavin
Lightweight hair spray and Hair Dresser Smooth styling cream. We are targeting men at department stores
with Lab Series Root Power Treatment Shampoo and Clinique Skin Supplies for Men Hair Maximizing Serum.
Darphin’s Volume Shampoo with Gleditschia brings high-end hair care to the pharmacy channel, while
Grassroots Time to Shine Shampoo and Conditioner attracts consumers to Kohl’s across the United States.
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