Estee Lauder 2007 Annual Report Download - page 24

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TRENDSPOT: FACE TIME WITH ULTRALUXE
In skin care, the future is today. Ultraluxe, high-performance treatment products are quickly becoming the
newest antidote for the latest wrinkle as consumers look for alternatives to in-office procedures. Products that
promise to plump, lift, firm, hydrate, contour, de-crease, erase and rescue women from the visible signs of aging
are quickly gaining traction at the counter. Advanced technology is giving rise to a new generation of ultraluxe
beauty where no ingredient is too luxurious or costly.
Mrs. Estée Lauder launched Advanced Night Repair, the original prestige anti-aging product, 25 years ago.
Today, Advanced Night Repair is still as vivacious as the day it was launched, ranking as one of the top-selling
anti-aging products in the world. The new Advanced Night Repair Concentrate received the U.K. Marie Claire
Prixe d’Excellence award in 2007.
The proven performance of luxurious Re-Nutriv, where innovation meets indulgence, drove powerhouse growth
around the world for this Estée Lauder favorite. Re-Nutriv’s manifesto is to find the most effective anti-aging
ingredients for its line of prestige serums, creams and lotions.
When it comes to luxe, La Mer is the crème of choice for A-list celebrities. The brand has expanded the core line
of Crème de la Mer to include Gel de la Mer, a moisturizing gel cream designed for skin that needs moisturizing
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