Estee Lauder 2007 Annual Report Download - page 19

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TRENDSPOT: MAKEUP...NATURALLY
Nothing says “me” more than a woman’s touch with makeup. For many, makeup is the ultimate form of
self-expression. This year, the U.S. prestige makeup category took the lead over prestige skin care and fragrance.
Our M.A.C artists create 22 million consumer experiences a year, selling 35 eye shadows and 21 lip glosses
per minute in the United States, alone. M.A.C is number one in lip gloss, pressed powder and eye shadow in
U.S. department stores.
The makeup artist brands are keeping a younger audience attracted and involved in the playfulness of the
category. Bobbi Brown’s philosophy to help a woman feel her prettiest and most confident is resonating with
women around the world. The “mystique” of Bobbi Brown has made the brand an international best seller—
especially in the celebrity-driven Asian markets. Bobbi Brown recently unveiled Bobbi Brown Living Beauty, her
fourth book, which is dedicated to redefining beauty for women over 40.
When it comes to being playful, M.A.C goes right to the source. M.A.C teamed up with Barbie this year
to
produce the limited edition Barbie Loves M.A.C collection. With its bright candy pinks, buttercup yellows
and warm
greens, it was the largest color collection in the history of M.A.C. The brand’s first micro-site,
barbielovesmac.com, launched the collection.
18