Estee Lauder 2007 Annual Report Download - page 21

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Please find page 21 of the 2007 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Foundation fosters loyalty among women and is often the gateway to a woman’s makeup table for our brands.
Estée Lauder Doublewear Long Lasting Foundation with 20 shades that promise 15-hour power is the top-selling
liquid foundation for the brand in many international markets. Bobbi Brown Luminous Foundation, the
brand’s
first liquid foundation launch in five years, is now the number-one foundation in Korea, selling 2.5 times as much
as the next foundation in the region. Custom Blend Makeup from Prescriptives provides an exact match for every
skin tone utilizing Prescriptives’ Colorprinting analysis for women of all races and shades. Custom Blend Makeup
was joined this year by Custom Concealer, an under-eye cream that brings the concept of customization to
a new level by giving women the option to select multiple benefits, optics, moisturization and coverage.
One out of every three foundations sold in North American department stores is a Clinique foundation.
Best- selling Clinique Perfectly Real Foundation boasts 26 shades geared to every skin tone from very fair to
moderately
fair to medium to olive dark. Micro-mirrored technology optically resurfaces skin to create a naturally
perfect look.
Flirty eyes have it this year, as the wink and blink sector grew aggressively. Projectionist High Definition Volume
Mascara from Estée Lauder promises lashes with 2.5 times the volume in a non-clumping, long-wearing formula.
Clinique High Definition Lashes Mascara combines the latest in technology with a brush that combs, then
brushes lashes for maximum volume. New Lash Envy Volumizing Mascara from Prescriptives frames eyes with
voluptuous, luscious lashes delivered by the brand’s signature elegant, ergonomically-designed silver wand. Flirt!
Far Out Lengthening Mascara, with its innovative molded brush, exceeded expectations as it quickly achieved
best-seller status for Kohl’s. M.A.C LiquidLast Eyeliner was the top eye launch in U.S. department stores.
Lip plumpers designed for the perfect pout are boosting the lips category. Sales of lip plumpers surged 287%
in the United States between 2001 and 2006. Clinique Full Potential Lips Plump and Shine is a super gloss that
instantly creates a fuller, lusher, more kissable look, making lips appear smoother and more defined over time.
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