Estee Lauder 2007 Annual Report Download - page 16

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Please find page 16 of the 2007 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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TRENDSPOT: LIFESTYLE FRAGRANCES INFUSE THE AIR
Soft and sexy; light and floral; elegant and crisp; warm and luxurious; bold and woodsy, or fruity and fresh.. .
no matter what the moment calls for, today’s fragrances are helping to set the mood. A fragrance is as individual
and personal as the intimate pulse points it touches. It is the memory that lingers in the room and ignites the
senses. Each year, more than 300 new prestige fragrances are introduced.
For The Estée Lauder Companies, where we have a long heritage of creating fragrances that endure and mature
into classics, the fragrance category has evolved from personal fragrances for men and women to lifestyle
fragrances, aromatherapy fragrances and accessory fragrances that are an integral part of any personal signature.
Four of our women’s fragrances rank among the top 12 fragrances in U.S. prestige department stores. Classics
like Beautiful, Estée Lauder pleasures and Clinique Happy endure year after year. Pure White Linen brought a
fresh new air to the classic White Linen line from Estée Lauder, attracting a new generation of devotées.
A classic with a cult following, Calyx by Prescriptives celebrates 25 years of being a much-loved fragrance.
Tommy Girl 10 celebrates the brand’s 10th anniversary with a lush and voluptuous fresh floral fragrance that
incorporates notes hand-picked from the American designscape.
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