Estee Lauder 2007 Annual Report Download - page 22

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mAke uP
Plushglass, the lip plumper from M.A.C, moisturizes, soothes and visibly plumps the lips to make them look
luxuriously healthy and well-conditioned. Vitamin E adds environmental protection.
Understanding what is important to our consumers extends beyond our product innovation. Our brands not
only make our consumers look good...they help them feel good. One hundred percent of the selling prices
of M.A.C Viva Glam, the lipstick created to raise money for the M.A.C AIDS FUND, and Lipglass is donated to
the M.A.C AIDS Fund. Since the Fund was established in 1994, M.A.C Cosmetics has raised more than $100
million to support organizations working with underserved regions and communities worldwide that provide
programs, services and care for people infected and affected by HIV/AIDS. In Fiscal 2007, the M.A.C AIDS
Fund distributed over $16 million in grants globally and continued to set funding trends by addressing emerging
issues in HIV prevention.
Bobbi Brown partnered with QVC to make a $25,000 donation to Dress for Success, an organization with
which she has long been associated.
Origins is committed to promoting beauty and wellness through good-for-you-products and feel-good
experiences. As part of this commitment, Origins teams up with a different not-for-profit organization annually,
during holiday time, to help save animals from extinction and harm. A one-of-a-kind plush animal is created
for Origins and sold alongside its makeup and skin care products. Proceeds from the sale are given to the
designated charity.
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