Estee Lauder 2007 Annual Report Download - page 27

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TRENDSPOT: PRESTIGE HAIR SHINES WITH HEALTH
From flowing waves and precision razor cuts to dramatic color, finding exactly the right hairdressers and
products is top of mind for consumers. Their quest has gotten easier as prestige salons reposition themselves as
“beauty destinations,” offering equal access to the world’s best hair designs and products.
The robust global health of the hair care category drives double-digit growth for our brands and their salon
partners. Of the top 200 fastest-growing salons in the United States, 142 carry Aveda and/or Bumble and
bumble — 94 of those selling Aveda exclusively. Both brands are highly respected for their product innovation,
artistic inspiration and professional education.
Aveda continues to build loyalty with the new Be Curly line, a four-step curl-perfecting system. In addition to the
brand’s successful Curl Enhancer, there is an award-winning new Shampoo and accompanying Conditioner and
Curl Control. Formulated to reduce frizz and define texture, the range has increased the brand’s popularity with
its growing Hispanic following.
Also gaining traction are new Smooth Infusion Shampoo and Conditioner, which incorporate plant-based
ingredients to smooth and soften hair up to 60 percent with daily use. To help lock in color and shine between salon
appointments, the brand is offering Color Conserve Strengthening Treatment. The Aveda Men Pure-Formance
Hair Care line adds muscle to this high-potential market with products that target men’s concerns.
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