Estee Lauder 2007 Annual Report Download - page 29

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International markets are fertile ground for hair care growth. Aveda has launched in Spain and is expanding
in Japan with the opening of its Osaka flagship. Its online business is also thriving, along with its new,
secure Professional Connections area and site for students and teachers. About 3.5 million people visited
aveda.com in 2007.
Education for hairdressers remains an Aveda hallmark. The brand’s 42 Concept Schools prepare students for
cosmetology licensing, while its Institutes and Advanced Academies teach seasoned pros new tricks. A new
curriculum reinforces the brand’s commitment to men. Salon owners and managers who have completed the
three courses offered by Aveda’s Business College report sales growth of up to 110 percent.
The Aveda mission — to care for the world we live in — resonates with consumers and salon professionals,
alike. The brand is the largest corporate customer for wind energy in Minnesota, offsetting 100 percent of the
electricity used at its distribution center and main manufacturing plant with its purchases of wind energy credits.
During Earth Month 2007, Aveda and its salons raised over $1.8 million to support making clean water a human
right. The brand also works with the United Nations to foster sustainable development partnerships between
indigenous communities and business.
Bumble and bumble continues to gain momentum as the premier salon-inspired, salon-based brand in prestige
distribution. It leverages its reputation for high-quality hairdressing with products such as the best-selling Gentle
Shampoo, Super Rich Conditioner and Grooming Crème. These are complemented with specialist collections
like Curl Conscious and the Bb. Treatment range.
Bumble and bumble connects with consumers and professionals effectively. Close ties to the world’s best-
known fashion designers generate buzz for the brand through fashion shows and photo shoots. Demonstrations
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