Estee Lauder 2007 Annual Report Download - page 17

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16
fRaGrAncE
Launching new fragrances is as much of an art as creating the fragrance itself. Category breaker Sean John
Unforgivable launched with a dramatically different marketing campaign in 2006 and went on to capture
a 2007 FiFi Award as Fragrance of the Year in Men’s Luxe Category, as well as a 2007 Cosmetic Executive
Women CEW Award for Best Men’s Launch of 2006. No longer limited to the fragrance bar, Unforgivable has
found a place alongside Sean John’s stylish menswear and accessories, making it available to a new generation
of style-conscious men.
Our portfolio of fragrance brands expanded this year with four new additions. Coach launched a new fragrance
for exclusive distribution in its free-standing stores. Designed to reflect the classic elegance of its renowned
leather goods and accessories, the fragrance has the true smell of success. Mustang, a new fragrance that brings
to life the spirit of the iconic sports car, exemplifies the allure of the Mustang man — bold, daring and legendary.
Daisy Fuentes launched her fragrance line at Kohl’s with Dianoche Eau de Parfum, followed by So Luxurious.
Tom Ford Beauty unveiled its first fragrance line with an ultraluxe note. Black Orchid, a sensuous and daring
fragrance made from the rare black orchid, is sold in limited distribution in U.S. specialty stores, Tom Ford’s
new Madison Avenue boutique, in limited doors in Europe and in select travel retail locations. From the
far corners of the Earth comes Tom Ford’s Private Blend Collection, a breathtaking line of 12 highly
individual fragrances made from a rare and exotic blend of ingredients. Tom Ford for Men is a new, innovative
take on the classic woods category, with an original and distinctive combination of ingredients, some never
before used in fragrance.