Columbia Sportswear 2000 Annual Report Download - page 55

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Forward-Looking Statements
This annual report includes forward-looking statements related to the Company’s business prospects. Such statements can be found in
the President’s letter to shareholders, which refers to momentum of the Company’s brand and anticipated completion and operation
of a distribution center in France and distribution center expansion in the United States. Additional forward-looking statements are
included under the headings “Stellar Growth,” “Building a Global Brand” and “Growth Through Innovation,” including statements
regarding the Company’s ability to remain competitive and thrive, statements regarding the distribution center investments in the
U.S. and France, references to growth prospects in international markets, and information about opportunities for growth of the
brand through licensing. All forward-looking statements, including those made in this annual report as well as statements that may be
made by Company management from time to time, are subject to risks and uncertainties. Actual results could differ materially from
those projected in these forward-looking statements. These risk factors include, but are not limited to, the Company’s reliance on
product acceptance, effects of weather, dependence on independent manufacturers and suppliers, seasonality and fluctuations in
operating results, effectiveness of the Company’s sales and marketing efforts, and intense competition in the industry, which the
Company believes will increase. Additional risk factors include the Company’s ability to achieve and manage growth effectively,
unfavorable economic conditions generally, international risks including trade disruptions, political stability in foreign markets, foreign
currency exchange rate fluctuations, quotas and tariffs, the financial health of customers, effective implementation and expansion of
the Company’s distribution facilities, operations of the Company’s and third party computer systems, and the Company’s ability to
establish and protect its intellectual property. To better understand these risks and uncertainties, as well as others that apply to our
business generally, please read “Factors that May Affect Our Business” in Item 7 of the Company’s Annual Report on Form 10-K
dated March 28, 2001, and in the Company’s subsequent filings with the SEC. The Company does not undertake any duty to update
any forward-looking statements after the date they are made, to conform them to actual results or to changes in our expectations.
Although forward-looking statements help provide complete information about the Company, investors should keep in mind that
forward-looking statements are inherently less reliable than historical information.