Columbia Sportswear 2000 Annual Report Download - page 3

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Additionally, to accommodate the Company’s ongoing growth,
we purchased a headquarters facility to house all of our marketing,
product development, sales, finance and administrative functions.
Also, the Columbia Sportswear licensing program continued
developing in 2000 with the first shipments to retailers of
Columbia licensed product. Moreover, the addition of new
licensees in the small leather goods, thermal underwear, and
adventure travel bags categories will present additional growth
opportunities for the Columbia Sportswear brand.
Looking into 2001, we have established two key corporate
objectives. First, as a result of the growth we have experienced
in the U.S. over the last several years, we will expand our U.S.
distribution center. This expansion, which is expected to be
operational for the Fall 2001 shipping season, will increase our
domestic distribution facility to approximately 852,000 square
feet. This expansion is intended to continue providing a high level
of service to our retail customers as each of the Company’s key
product categories grow.
Secondly, our recent growth in Europe has presented the need for
us to invest in a distribution facility there in an effort to better
manage the future growth potential that we see throughout the
European region. The European distribution facility in Cambrai,
France is expected to be operational for the Fall 2002 shipping
season. Once completed, this facility will be approximately
269,000 square feet and will be engineered to provide the same
high degree of service and processing capability as our U.S.
distribution facility.
In closing, let me point out that our current level of success is a
direct result of the creative and hard working employees that we
have been fortunate enough to attract to Columbia Sportswear.
The ability for us to realize our potential as a company will
continue to be a function of the talent and hard work of our
employees. I can say with great confidence that we have the right
group of people to take us into the future.
Once again, I thank you for your continued support and look
forward to updating you on Columbia Sportswear’s progress
during the year 2001 in next year’s report.
Sincerely,
Timothy P. Boyle
President and Chief Executive Officer
Columbia Sportswear Company
‘96 ‘97 ‘98 ‘99 ‘00
$0
$10
$20
$30
$40
$50
$60
$70
$80
US Canada International
88%
71%
10%19%
7%
5%
Millions
RUGGED FOOTWEAR SALES
DIVERSITY OF REVENUE
BY GEOGRAPHY
1993 2000
$10
‘96 ‘97 ‘98 ‘99 ‘00
$0
$20
$30
$40
$50
$60
$70
$80
$90
Millions
OPERATING EARNINGS
44
69
12
24
32
27
44
56
60
96