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Cisco Systems, Inc. 1
Annual Report 2010
Letter to Shareholders
To Our Shareholders, In fiscal 2010, we saw a solid return to
balanced growth across geographies,
product and customer markets
exemplified by Cisco reaching over
$40 billion in fiscal year revenue. We
focused our efforts on defining true
innovation and operational excellence
within our company. And we improved
our position as a strategic partner
to customers worldwide by showing
how the network has become, in
our view, the most strategic asset
in communications and information
technology (IT) today.
Vision: The Network is the Platform
to Change the Way the World Works,
Lives, Plays, and Learns
Today’s market is clearly in transition.
Our customers include world-class
enterprises, global service providers,
small businesses and consumers.
While each customer has unique needs
and aspirations, they are united by a
network that helps enable data center
virtualization, collaboration and video
to drive productivity and efficiency. The
network enhances every aspect of our
lives. Our customers recognize this.
The data center has traditionally
been a cost center built from isolated
technologies with multiple points of
integration, complexity and lack of
control. Today, rapid technological
and architectural changes are
transforming the data center into
a virtualized environment. Cisco is
addressing this transition by unifying
networking, computing, storage and
software through a systems approach.
This transforms the data center into
a networked environment designed
to deliver innovation in business,
IT, environment and education — all
the ways we work, live, play and learn.
Collaboration is changing the way we
communicate. Business today requires
“Fiscal 2010 was a defining year for
Cisco following the unprecedented
global economic challenges of the
year before. This was our opportunity
to show the world what a truly great
company we are, and to position
ourselves to extend our leadership
in the years ahead.”
John Chambers, Chairman & CEO