Best Buy 2000 Annual Report Download - page 13

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We believe BestBuy.com™ will dominate the Internet
marketplace. Best Buy’s seamless shopping experience
in our retail stores, catalogs and the Web caters to
our customers.
—John Walden, President–BestBuy.com
No two customers are alike.Some prefer to shop in stores, others enjoy the convenience of
shopping via catalog or the Internet, and many will touch multiple channels in the same transaction.
Whichever way they visit Best Buy, we want their shopping experience to be friendly, convenient and
satisfying.
BestBuy.com is building interactive consumer relationships to be a compelling and consistent alternative
to our in-store experience. Our Internet business is expected to benefit significantly from Best Buy’s
established brand equity, and its advertising programs, customer base, supply chain and logistics, retail stores
and other assets. Similarly, we are building many new capabilities within BestBuy.com, such as “one-to-one
marketing”—the ability to know and deliver on our customers’ expectations. Our intuitive on-line store
features products, accessories and services in an easy-to-use format that is fun and different from others in
the industry.
We believe BestBuy.com can achieve market leadership on the Internet, serve as a tool to enhance the
loyalty of current Best Buy shoppers and will acquire new customers. Many of these customers may come
from the 40% of the United States not currently served by a Best Buy store.
We intend to provide our customers with a seamless experience across Best Buy shopping environments.
Our clicks-and-mortar vision can be realized by leveraging Best Buy’s substantial brand and established
infrastructure, and building new Internet capabilities that will benefit our entire enterprise.
Best Buy Co., Inc. Fiscal 2000 Annual Report
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