Aflac 2010 Annual Report Download - page 29

The 90s A Decade of Innovation
The early ‘90s marked the launch of Aflac’s first national advertising
campaign. Accident/disability insurance became the number one selling
product for Aflac U.S.
1995 Aflac focused its national philanthropic efforts on the treatment and
cure of childhood cancer with a multimillion dollar donation to the
Aflac Cancer Center at Egleston Children’s Hospital.
1996 Aflac U.S. introduced SmartApp®, which revolutionized the policy
application process by allowing agents to electronically issue business
more quickly and conveniently than ever before.
The 2000s A Decade of Recognition
Brand Recognition: Aflac’s success and momentum continued into
the new millennium with the launch of the Aflac Duck campaign that
catapulted Aflac’s consumer awareness to where nine out of 10 people
now recognize the Aflac brand in both the United States and Japan.
Aflac Japan became the number one insurance company in Japan in
terms of the number of individual policies in force.
2008 Corporate Governance Recognition: Aflac became the first publicly
owned company in the United States to give shareholders a “Say on
Pay” advisory vote on compensation.
Accolade Recognition: In the 2000s, Aflac continued to accomplish
great things, and the world was taking notice. Throughout the 2000s,
Aflac was included multiple times on Fortune magazine’s list of the
Best Companies to Work for in America as well as its list of the Most
Admired Companies, and Ethisphere magazine’s list of the
World’s Most Ethical Companies, just to name a few.
2010 Spreading Our Wings
Through our simple strategy of offering consumers relevant products
through effective distribution, we continue to strive to provide
financial protection to our policyholders and create value for you, our
shareholders.
and
Beyond
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