Aflac 2010 Annual Report Download - page 16

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Total Policies Annualized Total New Total Total Number of
and Riders Premiums Annualized Number Banks Representing
in Force* in Force** Premiums** of Agencies Aflac***
2010 31,665 ¥1,255,600 ¥135,813 19,982 364
2009 29,934 1,200,437 122,345 19,635 353
2008 29,020 1,161,662 114,692 18,882 329
2007 28,443 1,125,561 114,636 18,461 261
2006 27,334 1,083,127 117,455 18,432 242
2005 26,014 1,027,762 128,784 17,960 231
2004 24,477 961,895 122,525 16,410 229
2003 23,097 900,251 121,170 14,643 233
2002 21,867 834,424 108,320 12,056 237
2001 20,802 782,249 91,865 9,839 –
*In thousands
**In millions
*** Limited bank deregulation occurred in October 2002
and full bank deregulation occurred in December 2007
A f l A c J A PA n – K e Y o P e r At i o n A l m e t r i c s
Japanese consumers place
a high priority on fiscal
responsibility and education
– attributes that have
made child endowment
policies very popular in
Japan for many years. Mr.
Junji Itoh, a dentist with
his own private practice,
and his wife, Emiko, have
two young sons who are
covered by Aflac Japan’s
child endowment policy,
which is primarily used to
help fund the higher costs
associated with a child
entering high school and
college in Japan. We believe
Aflac’s strong brand and
this product’s unmatched
returns are factors that have
contributed to the success
of our child endowment
product.
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