Aflac 2010 Annual Report Download - page 20

The Aflac Cancer Center and
Blood Disorders Service of
Children’s Healthcare of Atlanta
provides a nurturing environment
of hope for kids fighting cancer
and blood disorders, as well
as their families. At the state-
of-the-art facilities, pediatric-
trained staff provide a unique
and comprehensive course of
treatment — both clinically and
emotionally — to help children
and their families through their
often difficult journeys. The Aflac
Cancer Center is recognized as
one of the top childhood cancer
centers in the country by U.S.
News & World Report. Pictured,
Dr. William G. Woods, Director
of the Aflac Cancer Center, visits
with Elizabeth Wesley and Patrick
Chance, two of the courageous
patients who count on the expert
care and nurturing staff at the
Aflac Cancer Center.
Beyond expanding the size and capabilities
of our traditional sales force, we remain
excited about developing relationships with
insurance brokers. Our broker distribution
initiative is still in its early stage, but our
efforts are translating into sales.
The Aflac Duck
Celebrates a “Duckade”
Since the Aflac Duck arrived on the
scene on New Year’s Eve 1999, he has
appeared in more than 50 commercials
that have taken him places no duck has
previously gone. And he shows no signs of
slowing down in promoting the protection
Aflac products can provide. Nine out of ten
people recognize the Aflac brand, thanks
to the Aflac Duck’s persistent efforts. He
continues his mission to help employers
and consumers better understand just
what we do and how we can help – while
having fun with some entertaining antics
along the way.
Aflac Cancer Center: Wings
That Nurture and Protect
Kids Fighting Cancer
Since 1995, the combined Aflac family
has given more than $62 million to
the Aflac Cancer Center and Blood
Disorders Service of Children’s Healthcare
of Atlanta – a national leader among
childhood cancer, hematology, and blood
and marrow transplant programs that
serves infants through young adults. Our
relationship with the Aflac Cancer Center
has drawn in every level of the Aflac family
from our field force to our employees,
managers, officers, and board of directors,
and championing this cause has become
consumer confidence and small business
sentiment continued to hover at low
levels for most of 2010. Recruitment in
the fourth quarter declined 8.5%, but
showed significant improvement over
the 25.4% decline in recruiting for the
first nine months of 2010. Although 2010
was challenging, we averaged about
5,500 new recruits per quarter. That’s a
lot of people – but we know we can do
better. Despite a slightly more positive
outlook on the job market late in the year,
some lingering uncertainty remained. To
address this, we developed an integrated
sales and marketing recruiting campaign,
including Aflac’s first national recruiting
efforts on television and other media. In
conjunction with the new marketing, the
sales efforts were aligned to include more
people-centric recruiting criteria, expanded
recruiting contests and weekly measured
recruiting targets. Additionally, we
anticipate that our group product offerings
and broker initiatives will grow our base of
brokers while also making the Aflac sales
opportunity more attractive to individual
sales agents.
In addition to expanding our product
line, Aflac Group Insurance has given us
the opportunity to further our 2009 Aflac
for Brokers initiative designed to develop
stronger relationships with brokers.
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