Aflac 2010 Annual Report Download - page 13
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RESONA BANK LTD.
In addition to offering a broad portfolio of financial solutions that best-respond to customer needs throughout
various stages of life, Resona Bank, the fourth largest banking group in Japan, also strives to respond to the
needs of a growing market segment of decision makers: women. Through an initiative called the “Power of
Mine,” more than 150 female employees meet regularly to share ideas about how to empower female Japanese
consumers. One such solution selected by the group is Aflac’s Corsage product, a female-specific cancer
rider we launched in June 2010 to respond to the needs of younger Japanese females. Corsage offers surgery
benefits that address the high cost of treating female-specific cancers. Resona Bank also offers Aflac’s EVER
medical products and WAYS, our hybrid whole-life policy.
RESONA BANK BRANCH
Employees at Resona Bank’s corporate offices research and select insurance products that meet a wide variety of their customer’s needs.
In turn, Resona’s bank branch employees like Yukari Makino, pictured below at the Takenozuka branch, build relationships by interacting
with their customers on an everyday basis. She listens intently to her customers’ situations to ensure she offers customized, consultative
service and relevant products to each person. Ms. Makino has added her own personal touch to her meeting space with a display of pink
bows and balloons to promote cancer awareness among women and create a colorful, warm atmosphere.
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