Unilever 2013 Annual Report Download - page 22

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fnd our products on the shelves, and n
2013 we have reduced empty shelves by
a further 12%
Our Perfect Stores programme ams to
getour products nto the rght part of the
store, well dsplayed and promoted It
enables us to engage shoppers better
and more relevantly through n-store
communcaton, wth theam of drvng
growth n every storenthe programme,
from small neghbourhood shops to the
largest hypermarket We enrolled an
addtonal 18mllon Perfect Stores n
2013, reachng a total of 69mllon Perfect
Stores across 90 markets
FAST, FLAWLESS EXEUTION
Our ablty to nnovate, delver qualty
products and roll out repeatable workng
models across countres more quckly s
crtcal to our success n the market We’re
workng hard to acheve hgh levels of
product qualty and consumer satsfacton,
and makng substantal nvestments n
new manufacturng capacty to grow our
markets further
STRIVIN FOR QUALITY
The qualty of our products, as perceved by
consumers, mproved n 2013 onsumer
complants fell by 10%, meanng that only
000038% of our products sold caused a
complant product ncdents fell by 29%
‡ Restated: see Financial review starting on page 26.
†† AMET refers to Africa, Middle East and Turkey; and
RUB refers to Russia, Ukraine and Belarus.
Turnover
€20.1 BILLION
2012: €20.4 billion
Turnover
€13.5 BILLION
2012: €13.9 billion
Underlying
sales growth
7.8%
2012: 10.6%
Underlying
sales growth
(1.1)%
2012: 0.8%
Core operating
margin
13.3%
2012: 13.1%‡
Core operating
margin
14.9%
2012: 14.2%‡
ASIA/AMET/RUB††
EUROPE
IMPROVIN LIVELIHOODS FOR
VANILLA FARMERS
Vanilla bean farmers in Madagascar are benefiting
from our collaboration with our supplier partner
Symrise and the development agency GIZ. The
three-year public-private partnership includes field
schools to help farmers improve the yield, quality and
sustainability of vanilla production, and gives better
access to education for their children.
19
Unlever Annual Report and Accounts 2013 Strategc report