Unilever 2013 Annual Report Download - page 14

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LA MAISON MAILLE BOUTIQUE
Maille opened the doors to its first international
boutique in London’s Piccadilly in October, selling a
wide selection of premium French mustards, vinegars,
gherkins, gifts and accessories. La Maison Maille has
made premium mustard and vinegars for 266 years.
By bringing more than 60 new premium products
to the UK in 2013, it is showing how our brands
continue to find new ways to stimulate growth
and set new trends.
14
€1 billion brands
2012: 14
Turnover
€13.4 BILLION
2012: €14.4 billion
Underlying
sales growth
0.3%
2012: 1.8%
Core operating
margin
17.7%
2012: 17.5%‡
Turnover
€9.4 BILLION
2012: €9.7 billion
Underlying
sales growth
1.1%
2012: 6.3%
Core operating
margin
9.1%
2012: 9.3%‡
Turnover
€8.9 BILLION
2012: €9.1 billion
Underlying
sales growth
8.0%
2012: 10.3%
Core operating
margin
6.4%
2012: 5.8%‡
snce launch The roll-out of Magnum
Pleasure Stores and Wall’s Happness
Staton ce cream parlours n shoppng
malls and at events has connected wth
people across the world
BUILDIN ON OUR HERITAE
Our portfolo contans many brands whch
are embedded n people’s lves and wth
whch consumers feel a long-standng
connecton We want to reward that loyalty
by ensurng that they contnue to serve
exstng consumers whle exctng new
ones In 2013, for nstance, we celebrated
the 100th annversary of Hellmann’s
mayonnase Wth strong leadershp,
Hellmann’s s number one globally n
mayonnase and contnues to nspre
consumers – through ts ndustry-leadng
commtment to usng cage-free eggs
and hgh-qualty ngredents such as
sustanably-sourced ols and tomatoes,
and by offerng new recpes and tps on
how mayonnase, ketchup and other
dressngs products can enhance ther food
Hellmann’s reaches around 450 mllon
consumers n over 50 countres and n 2013
delvered 49% underlyng sales growth n
comparson wth the pror year
LEVERAE BIER BRANDS
Our portfolo of 14 1 bllon brands
makes up more than 54% of our busness
and t s where our largest compettve
advantage les We am to meet our
ambtons for volume growth and margn
mprovement by growng the presence
of these core brands n new and exstng
markets, and by focusng on bgger, but
fewer, nnovatons
‡ Restated: see Financial review starting on page 26.
11Unlever Annual Report and Accounts 2013 Strategc report
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