Under Armour 2010 Annual Report Download - page 2

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OFFICIAL PERFORMANCE
FOOTWEAR SUPPLIER OF MLB
In 2010, Under Armour became the
OFFICIAL PERFORMANCE FOOTWEAR
SUPPLIER OF MLB. And it also added
several key stars to the line up,
including Buster Posey, 2010 National
League Rookie of the Year and World
Series Champion.
NFL CONTRACT RENEWAL
Under Armour signed a new 5-year
deal with the NFL for on-fi eld glove
and footwear rights and to remain
the exclusive title sponsor of the NFL
Scouting Combine.
SOUTH CAROLINA BASEBALL
Decked out head-to-toe in Under Armour
footwear, uniforms, and accessories, the
University of South Carolina Gamecocks
won the College World Series in
Omaha, NE.
AUBURN FOOTBALL
Led by Heisman Trophy-winning QB Cam
Newton, the Auburn University Tigers
fi nished their historic undefeated season
with a National Championship victory
over Oregon, 22-19.
NATIONAL
CHAMPIONS
AUBURN TIGERS
2010
d
a
D
fo
U
w
PROTECT THIS HOUSE.
®
I WILL.
The Brand’s original Rally Cry came back full
force in 2010 with “PROTECT THIS HOUSE.
I WILL.” It was a global marketing campaign
featuring some of the world’s most exciting
young athletes, including Olympic Gold
Medalists Lindsey Vonn and Michael
Phelps, MMA champion Georges St-Pierre,
and NBA star Brandon Jennings.
AU
Le
$1 BILLION AND COUNTING
In 2010, Under Armour met and then
blew away its goal of $1 Billion. It is
an important milestone on the road to
becoming the World’s #1 Performance
Athletic Brand.
GREAT PRODUCT, GREAT STORY,
GREAT SERVICE, and most importantly,
GREAT TEAM!
d
he
ex
Sco
uti
th
Sc
INTRODUCING UNDER ARMOUR
®
CHARGED COTTON
It’s fi nally here: Under Armour Charged
Cotton, the world’s fi rst true performance
cotton, which dries up to 5 times faster
than ordinary cotton. Mother Nature
Made It. We Made It Better.™