Twenty-First Century Fox 2008 Annual Report Download - page 50

49
Our hit drama 24, which News
Corporation produces and
broadcasts, signicantly reduced
its carbon footprint during
the production of season 7 by
switching to biodiesel fuel,
procuring renewable energy
and using hybrid vehicles. In
fact, almost every television
show made by our studios last
year included some kind of
green messaging in its storylines
and scripts.
FOX partnered with the Los Angeles
Department of Water and Power
to provide renewable energy and
install a solar energy system at the
American Idol nale last year.
STAR replaced thousands of
light bulbs at its Hong Kong
headquarters, saving more than
61 tons of carbon dioxide
equivalent per year.
National Geographic Channel
launched Preserve Our Planet –
an on-air and consumer
marketing initiative dedicated
to empowering viewers to
take action on environmental
issues.
In 2008, News International became
our rst carbon-neutral division by
sourcing renewable electricity for
its facilities and printing plants,
installing less carbon-intensive
lighting and implementing energy-
efcient IT practices across the
organization. News International
also invested in renewable energy
projects in India that reduced
an amount of carbon from the
atmosphere equivalent to its
unavoidable emissions.
The Sun delivered 4.5 million
compact fluorescent light bulbs to
its readers as part of the biggest
environmental promotion ever in
the U.K., increasing its Saturday
sales by 400,000 copies.
The Wall Street Journal held its rst
ECO:nomics conference in 2008,
with executives, policy makers and
environmental experts gathering
to discuss the rapidly evolving
relationship between environmental
issues and the business community.
Many News Limited newspapers
featured editorial series on climate
change issues and News Digital
Media became carbon neutral
last year.
News America Marketing reduced
its carbon emissions by 25 percent
by replacing much of its existing
sales eet with hybrid vehicles
and establishing a mile reduction
program that mapped the most
efcient travel routes.
HarperCollins teamed with MySpace
to publish MySpace/OurPlanet:
Change is Possible, which
promotes environmental activism
for the MySpace generation
and features contributions from
the OurPlanet community. The
OurPlanet community is one of the
most popular destinations on the
site, with more than 180,000 users.
HarperCollins UK became the
rst British publishing company to
become carbon neutral last year.
Across the world, our entrepreneurial and creative colleagues
are having both individual and collective impact on this issue,
on our operations and on our audiences.
As we continue to get our own house in order, we recognize
the importance of working with our business partners,
governments and non-governmental organizations to tackle
climate change together. Many of our businesses are actively
engaging suppliers on environmental issues and sourcing the
most energy-efcient and eco-friendly products and services.
News Corporation recognizes we can have an enormous impact
on our global audiences by providing meaningful, entertaining
content on energy and environmental issues and exciting,
practical ways for everyone to get involved.
We can’t solve all of the world’s problems. But we continue to
focus on areas where we can bring our experience, our reach
and our talents to bear.
By ensuring energy efciency throughout our operations and
switching to renewable sources of energy where feasible,
we reduced our carbon output signicantly in 2008. And we
engaged our business partners, colleagues and audiences
to help solve a global problem.
Global Energy Initiative
Saturday, Jan uary 19, 2008 thes un.co.uk
55p
>