Twenty-First Century Fox 2008 Annual Report Download - page 40

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SKY Italia
SKY Italia continued to draw
increasing numbers of Italian
audiences with its broad mix
of news, sports, newly released
movies and original programming,
which we introduced in 2008.
The pay-TV platform’s more than
170 channels attracted almost
4.6 million subscribers in 2008,
reaching more than 20 percent
of all Italian households, and
with high average revenue per
subscriber, SKY Italia proved
a nancial standout last year.
Direct Broadcast Satellite TV
SKY Italia > Equity Investments
Wholly owned satellite network SKY Italia, and BSkyB, in which
we have an equity interest, enjoyed among the lowest subscriber
turnover rates of any pay-TV platform in the world last year.
Equity Investments
BSkyB continues to offer its
customers more choice, exceptional
value and industry-leading customer
service. The total number of DTH
customers increased by 398,000 to
8.98 million.
Sky+ HD is Europe’s leading high-
denition television service, with
more than 7,000 hours of HD
content every month.
Sky Sports showed more than
40,000 hours of sports across five
core channels in 2008 and secured
a new three-year agreement for live
coverage of the UEFA Champions
League.
Last year, we acquired a 25% equity
interest in Germany’s leading pay-TV
operator, Premiere AG. The
German television market is
the largest in Europe, with
approximately 38 million
television households, and
offers News Corporation
tremendous opportunities.
ENTERTA I N I N G W I T H A PASSION
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