Twenty-First Century Fox 2008 Annual Report Download - page 30
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29
Passion.
You can’t fake it.
Without it, everything is just middle of the road.
It’s what drives the screenwriter, the director, the technician to master
his craft, day in and day out.
A relentless spirit not just to succeed, but to mAtter.
At News Corporation, we’ve mastered the art of nurturing the creative
process to harness this passion.
To push ideas forward and make them resonate with the world’s
audiences.
To turn them into entertainment that’s not just protable, but that
prots the world with its audacity.
To make people laugh or cry, agree or disagree, think, question, feel.