Twenty-First Century Fox 2008 Annual Report Download - page 39

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38 NEWSCORP2008 Annual Report
FOX Sports Net
FOX Sports Net (FSN) is the largest
regional sports network in the
U.S., with 12 owned and operated
stations and nine affiliated
stations. FSN reached almost 90
million households in 2008 and now
holds long-term telecast rights to 68
of 82 professional sports franchises
in its markets.
Fox Soccer Channel
Fox Soccer Channel has the most
popular soccer-specic site in the
U.S. and, in 2008, launched a new
broadband subscription service
to import hundreds of live soccer
matches from around the world for
on-demand viewing in the U.S.
Big Ten Network
We launched the Big Ten Network
last year in the U.S. to focus on a
major collegiate conference. With
high-denition, broadband and
video-on-demand applications,
the Big Ten Network produced
more than 400 events last year
and 250 hours of original studio
programming, attracting more
than 60 top advertisers.
SPEED
With NASCAR racing more popular
than ever in the U.S., our SPEED
network reached more than 70
million households by showcasing
important races, events and original
programming last year. SPEED
launched a 24-hour high-denition
service in 2008 and, as NASCAR
continues to expand beyond U.S.
borders, SPEED distributed content
in Mexico, Canada and Latin
America.
FUEL TV
FUEL TV rode a global wave of
interest in surf and action sports
culture last year and the network’s
programming was available in more
than 100 countries.
National Geographic Channel
National Geographic Channel’s
(NGC) ad sales were up 22 percent
over 2007, with broadcast upfront
revenue growth up 42 percent.
NGC attracted more than 80
new advertisers last year with
its expansive high-denition
programming and its ranking
by an important advertising study
as the ‘most trusted network’
among its target audience of
Adults 25-54.
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