Twenty-First Century Fox 2008 Annual Report Download - page 44

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Photobucket
In the past year, we acquired
Photobucket, the leading photo
and video site in the U.S. In 2008,
the site attracted more than 46
million monthly users worldwide
who uploaded, shared and
searched billions of personal
photos, graphics and videos.
FOX Sports Interactive
The leader in digital sports
programming offers one of the
Internet’s largest collections of
online sports video. FOX Sports
Interactive produces more than
four hours per day of original
video content and distributes live
webcasts related to major sporting
events, including the 2007 NFL
Playoffs, across the Internet and
to U.S. mobile devices.
MySpace
MySpace.com continues to lead
the social networking category by
connecting hundreds of millions of
users who spent more than three
hours per month in 2008 interacting
with friends, discovering popular
culture and making a positive
impact on the world through many
social and environmental initiatives.
MySpace is truly a global community,
with an international network of 29
fully localized sites – 9 of which
were launched in 2008 – available
in 15 different languages.
To reach even more of the world,
we opened the MySpace platform
to third-party developers last year
and users responded by launching
more than 1,500 applications and
uploading more than 30 million
applications to their prole pages.
MySpaceTV features more than
100 branded channels and serves
half a billion videos a month with
advanced technology to optimize
the delivery of online advertising.
MySpace Music, a joint venture with
Sony BMG Music, Universal Music
Group and Warner Music Group,
was formed in 2008 to give even
more options to the more than
65 percent of MySpace users who
already embed music into their
prole pages.
Fox Interactive Media
MySpace > Photobucket > FOX Sports Interactive > IGN Network
Fox Interactive Media (FIM) has a portfolio that contains many of the Internet’s most popular websites and reached
approximately 186 million unique visitors in June 2008 – the largest global audience of any major media company.
FIM launched ad-supported mobile (WAP) sites for each of its core brands, signing mobile distribution deals with every
major carrier in the world last year.
IGN Network
The IGN Network is primarily
focused on the videogame and
entertainment enthusiast market,
extending the excitement into
a world of online content and
experiences. Connecting one of the
largest concentrated audiences of
young males on the Internet, IGN
attracted more than 34 million unique
monthly visitors worldwide in 2008.
IGN’s Direct2Drive site sold its one
millionth game download last year
and also signed a third-party digital
distribution deal with Electronic Arts,
the world’s largest game publisher.
43
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WE ARE NOT CONTENT JUST TO KEEP CURRENT WITH TECHNOLOGICAL ADVANCES.
INSTEAD, WE WORK TO SHAPE THE FUTURE OF DIGITAL MEDIA.
NEWS CORPORATION CONTINUALLY ENHANCES, CREATES AND INVESTS IN OUR DIGITAL
CAPABILITIES, ENSURING THAT OUR CONSUMERS – AND OUR OPERATIONS – ARE CONNECTED
SEAMLESSLY TO EACH OTHER AND TO THE WORLD.