Twenty-First Century Fox 2008 Annual Report Download - page 21

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20 NEWSCORP2008 Annual Report
The News of the World maintained
its leading position in the Sunday
market last year, increasing its
market share to 58 percent. It also
launched a new glossy women’s
magazine distributed with the
paper every week that reaches
3.8 million women each Sunday.
The News of the World consistently
outsells the combined sales of its
direct rivals.
thelondonpaper was distributed
free to more than 500,000 readers
each weekday in London last year,
achieving a stronger prole of
young, upmarket readers than any
other U.K. national newspaper.
>
The Sun’s multi-platform strategy
across newsprint, online and mobile
platforms helped strengthen its
position as the U.K.’s favorite daily
newspaper. The Sun increased its
gross monthly audience across
all platforms by 12 percent last
year and increased its share of the
daily tabloid market to 58 percent
– selling 1.6 million more copies
than its nearest rival.
Times Online drew record trafc
following a bold redesign and the
launch of its archive dating back
to 1785. It was the fastest growing
newspaper site for business users
in the U.K. last year.
The Sun Online was the top-ranking
newspaper site in the U.K. in 2008,
with an average of 4.3 million unique
U.K. users per month.
>