Twenty-First Century Fox 2008 Annual Report Download - page 45

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hulu
In a joint venture with NBC
Universal, in October 2007 we
launched hulu, an innovative,
premium online video service.
hulu helps people in the U.S.
nd and enjoy free-of-charge
the world’s premium content
from News Corporation, NBC
Universal and scores of other
companies when, where
and how they want it.
hulu makes it easy to share
professionally produced
video content on almost any
computer in the U.S.
With thousands of hours of
television and movie programming
from 80 content providers, hulu
has quickly become a top 10
online video destination. The
site averages millions of unique
weekly viewers and PC World
magazine ranked it the number
one overall tech product of 2008.
Jamba/Fox Mobile
Entertainment
Jamba, our joint venture with
VeriSign, offers popular mobile
entertainment from content
providers around the world,
using its relationships with more
than 800 major music, lm and
television brands to lead the
mobile space. Known as Jamster
in the U.S., Canada, the U.K. and
other English-speaking territories,
Jamba distributed its games,
movies and ringtones to 125
mobile operators, reaching
hundreds of millions consumers
in more than 25 countries.
This past year, Jamba collaborated
with Twentieth Century Fox to
create and market a unique
mobile identity for The Simpsons
Movie lm and its characters.
Its “Spider Pig” ringtone was
a bestseller.
Other
hulu > Jamba/Fox Mobile Entertainment > NDS > News Digital Media
Fox Mobile Entertainment
distributed 24-hour programming
from ourlm studios, FOX News
and FOX Sports through an
agreement with AT&T last year.
Fox Mobile also produced all mobile
content – from ringtones to trivia
games – for American Idol, which
was sponsored by AT&T.
NDS
NDS, in which we own a majority
interest, is the world’s leading
supplier of end-to-end digital
technology and services to pay-TV
platform operators and content pro-
viders. It makes conditional access,
set-top box and residential gateway
middleware, DVR technologies and
many other services that ensure
content protection across a range
of consumer devices.
NDS protected more than 90 million
active devices last year, allowing
consumers to get protected content
anywhere, anytime on any device.
NDS also led the global market
in DVR technology last year. Its
technology was used in 13 million
devices distributed by more than 15
major pay-TV platforms, including
News Corporation’s SKY Italia and
partially owned BSkyB.
C O N N E C T I N G T H E W O R L D
44 NEWSCORP2008 Annual Report
News Digital Media
News Digital Media (NDM)
encompasses many of our
Australian sites, including
Career.One.com.au,
carsguide.com.au,
moshtix.com.au and
truelocal.com.au. Several
sites launched mobile phone
applications last year to
reach new audiences for our
advertisers.
NDM’s online ticket service,
Moshtix, worked with MySpace
to allow users to purchase
tickets directly from the social
networking site, enabling artists
and event promoters to reach
Australia’s 3 million MySpace users
directly. CareerOne.com.au also
launched a co-branded employment
site with MySpace last year.